Inside The Outdoors Foundation

Inside The Outdoors Foundation is a non-profit group dedicated to getting kids off the couch and into nature. I created a new pro-bono advertising campaign for their 2020 outreach efforts. Based on the idea that children are curiosity-powered creatures, this campaign features the quirky, imaginative questions kids ask about nature. Always answered by a simple, yet powerful call to action / tagline / mantra, "Let's Find Out” to connect the idea to the name of the foundation.
I led all creative efforts including concept, design, writing and execution.