Hoag Health “We Dare”

This TV, print and digital media campaign is designed to introduce Hoag—one of the highest ranked hospitals in the nation—as like nothing else in healthcare. Cutting edge and edgy. Because all hospitals care. Caring is nice, but it’s not enough. You have to dare to drive change, to innovate, to invent new cures and to build entire buildings dedicated to a single illness. You have to dare to make a difference in every patient’s life.

I led all creative efforts including art direction, scriptwriting and editorial.